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When fully grown, the plant resembles something from "The Day of the Triffids" or some other science-fiction creation: a squat succulent with thick, spiky arms, purple fleshy petals and seedpods like rhino horns.
Hoodia gordonii is no beauty, but this humble plant is Africa's latest cash crop, priced almost like a narcotic at $40 an ounce The plant, which grows wild in the Kalahari Desert of southern Africa, was once used by indigenous tribes to suppress hunger and thirst when hunting. Now it's such a darling of the international dieting industry that Googling "hoodia" calls up about 12 million responses.
By Robyn Dixon, Times Staff Writer
December 26, 2006 |